Bona Fide - identity design
Identity Design - Freelance Job - Oct-Nov 2020.
Bona Fide is a Brazilian small business that sells natural, botanical products, for which I designed a brand identity. It included a logo, label design, and packaging ideas. I also provided style guidance and assistance with their social media content/photo styles.
The company has as its core value, selling products that evolve with you and that are part of your well-being. They wanted that this naturalistic, holistic, and spiritualistic point of view was represented by the brand. Also, something that conveyed "with you in every phase of your life". A product for every step of the way, every age, and moment. To make people feel good, well, and healthy.
The moon, crystals, herbs, tinctures, oils, human evolution, etc; were all taken into account and thus translated into this beautiful symbol for Bona Fide.
Design - Lais Parra Borges
approved design
First approved black and white marks. After these were done, I started incorporating the colors of the brand and began working on their positioning and use.
mainly used
According to the brand meaning, I produced I series of variations that could be used across Bona Fide's product lines. These three options, however, were established as the main versions. They are the widely used forms of the company's logo. While the black and white ones are used for stamps, tags, and documents, these colored ones are used for the majority of labels, across their social media, and should be in their future website and newsletter.
