CarolME - brand design
Freelance Branding Job - January 2021.
CarolME is a new online platform for financial and investment advice for which I developed a full brand identity including social media material, a newsletter design, and ideas for future printables and signage.
The business is focused on attending micro-entrepreneurs in Brazil who would like to know more about how to manage their own money, accounts, and investments for their own financial planning. The platform, therefore, aims to educate and provide services to these types of professionals and young entrepreneurs, with the goal to share social entrepreneurship knowledge and to help the population to be more financially aware and independent.
Design - Lais Parra Borges
Media platform material + branding + email marketing and style guidance.
CarolME is a company that challenged me to do something that fits both groups of people, young entrepreneurs - social media users/from the generation of startups - and older entrepreneurs - small business holders/not very technology knowledgeable. Thus, its identity design had to be serious, accessible, "fun to learn", and modern.
I then used keywords such as money, sales, micro-entrepreneurship, Carol (business owner's first name), and others to build a logomark for the company. The brand symbol, therefore, is a mix of the letters "C", "M", and "E" which compose the phrase "Carol Micro-Empreendedorismo" or "Carol para Micro-Empreendedores". This association came from my first mindmap of possible names for the company.
All being said, after coming up with two logos accompanied by two color/graphic concepts for the company, they chose CarolME. I also added, "ME" at the end of the word "Carol" to represent "Micro-Entrepreneurship", and also for the
word to sound like a new verb; meaning "Carol yourself", or "involve yourself in my knowledge", "know what I know", etc. In a nice and inviting way. Other things to mention are the printables, the newsletter, and the signage.
Without further ado, as requested, I also developed a base-newsletter that the company can use for its email marketing. Printables and signage were also idealized, but not covered by the company's budget. However, the business card was included.
